I think you are putting too much weight on the name. Humans brains are by nature powerful association engines. People tend to associate brand names with their

I think you are putting too much weight on the name. Humans brains are by nature powerful association engines. People tend to associate brand names with their purpose and (perceived) quality pretty quickly. If you've heard of that a once and the product turns out to be good then you are likely to remember it in the future. Why do you think Coca Cola is called Coca Cola and not Black Sweet Beverage? Heineken instead of Dutch Beer? Nike instead of Expensive Nice Shoes? Names do not have to be descriptive. It confuses people for maybe a few minutes. Then they look for information, find it, and they move on. There's absolutely no point giving products generic names because in the long run it hurts the authors by being unable to differentiate themselves from others who do the same thing. Don't know what "nokogiri" is? Search the internet and the first result will tell you. Looking for an XML parser but don't know its name? Search the internet and the first result likely gives a good recommendation.