So now we have a number for the porn traffic. The filter isn't perfect and porn is still there. I wouldn't be surprised if the real number approaches 40%. But

So now we have a number for the porn traffic. The filter isn't perfect and porn is still there. I wouldn't be surprised if the real number approaches 40%. But apparently Tumblr is fine with it, because surely they knew how much traffic it was driving? Or else someone did a truly shitty job with their website statistics. I can only assume they expect the brand value to rise proportionally to the level that better advertising profits will offset the loss of porn. I guess that's the harder number to estimate, and I have a feeling they're S.O.L. because all blogging platforms are struggling in the days of the big services like Instagram and Facebook, and those don't even have to try reverse a brand associated with porn... They can speak of staying out of these big social networks and win privacy and not selling your private life, but the problem is that literally billions are on these services. They're giving you the unparalleled reach.