I think that's well explained in "the innovator's dilemma". Basically they built a tool that they can't just refit to new uses, because it's still their daily b

I think that's well explained in "the innovator's dilemma". Basically they built a tool that they can't just refit to new uses, because it's still their daily bread-and-butter. It takes an extremely strong mind for a company to successfully go through such a wind of change, historically almost none ever did.