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It would have been "sexy" but there was legal issues with Model E (Ford owned it[0]). [0] http://fortune.com/2014/05/07/tesla-drops-model-e-trademark-but-ford-

• dwd 8y ago
  Sounded a bit like a spoiler given how many times they failed to use it and the trademark lapsed. Tesla might still have had a problem of it being too close to the E-Type (Jaguar) if Ford hadn't challenged them.