If it's a PITA to you, let someone else deal with it and reap the benefits. It's not up to you to determine what is best for users. If users are willing to pay

If it's a PITA to you, let someone else deal with it and reap the benefits. It's not up to you to determine what is best for users. If users are willing to pay for device specific apps then let the market cater to them. It's your company, you don't need to cater to 'iPhail' users if you don't want to. Let them and their revenue go somewhere else.