>> The only reason I want it to succeed is because I own stock from when I worked there. I know the feeling as I HAD the same situation with amazon. The proble

>> The only reason I want it to succeed is because I own stock from when I worked there. I know the feeling as I HAD the same situation with amazon. The problem with such thinking is that yes you'll make some money off of it by enhancing human misery but when I sell the stock I will still be a human being. Fortunately, when you are not a part of the company there is a easy justification to sell, its that you are no longer have a 'better sense' than market about the direction of the stock. so for me the question then becomes of the universe of stocks available out there why hold on to this (& if you have a good reason then why not invest more of your 'own' money into it). IMO its just endowment effect.