The data linked in the article suggests a different, less headline-grabbing cause: perhaps Oath's obnoxious cookie banner? The statista figures showed the downt

The data linked in the article suggests a different, less headline-grabbing cause: perhaps Oath's obnoxious cookie banner? The statista figures showed the downturn starting well before december: https://www.statista.com/statistics/261925/unique-visitors-to-tumblrcom/ https://www.statista.com/statistics/261925/unique-visitors-t... That points back to July 2018. It's not quite a smoking gun, as their GDPR banner went up in late May, ahead of the 25th May deadline; even back then people were complaining that their tumblr stats were tumbling. https://twirpz.wordpress.com/2018/05/20/has-oath-killed-tumblr/ https://twirpz.wordpress.com/2018/05/20/has-oath-killed-tumb...