I'm part of a small startup and we've found that most customers are happy to provide feedback and feel like they are helping craft the system with us. One othe

I'm part of a small startup and we've found that most customers are happy to provide feedback and feel like they are helping craft the system with us. One other thing we noticed is that people don't want to fill out surveys, and you can get much more insight by just sitting next to a person using the system. As for signal/noise... try to keep the majority of users happy