Manufacturers have large minimum order quantities, are slow to integrate with, and have business policies like chargebacks, business rules, fees, etc. that the

Manufacturers have large minimum order quantities, are slow to integrate with, and have business policies like chargebacks, business rules, fees, etc. that the retailer will have to negotiate around. The little guys have none of that and will bring in tons of traffic to the site, making it a more attractive option for manufacturers who will bend their rules to get a piece of the pie.