It's not about relying, it's about what works. A lot of companies advertise across Google, Facebook, television, radio, podcasts etc, but Facebook is frequently

It's not about relying, it's about what works. A lot of companies advertise across Google, Facebook, television, radio, podcasts etc, but Facebook is frequently the best ROI for reasons that are entirely beyond an individual company's control. For some markets, there is simply no better ad platform than Facebook.