> But companies that aren't controlled by capitalists never do that I would say that there are a range of companies that are to different mixes of being ruled

> But companies that aren't controlled by capitalists never do that I would say that there are a range of companies that are to different mixes of being ruled by accounting vs ruled by innovation. Ironically, I would say the companies most ruled by accounting are the ones with the best foundational resources to make targeted innovation bets (but don't because the ROI doesn't pencil out...).