Many places I have worked end up using N solutions plus atleast one from scratch BI platform. I don't think rolling your own auth or encryption is an apples to

Many places I have worked end up using N solutions plus atleast one from scratch BI platform. I don't think rolling your own auth or encryption is an apples to apples comparison. One of the new hotness in marketing is micro-funnels. You have to have customized metrics built into the product for that to work.