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The majority of marketing/ad teams nowadays are performance based. It is trivial to see what your approximate ROI is for FB ad spend. Source: I have been part o

by cm2012 8y ago

The majority of marketing/ad teams nowadays are performance based. It is trivial to see what your approximate ROI is for FB ad spend. Source: I have been part of marketing teams at many venture backed and public companies and seen the data myself.

rightbyte 8y ago
Do FB give you data for the controll group, target demographic FB users that did not see the add? Ie. whats the difference in ROI for 0$ and $$$?
- smelendez 8y ago
  I believe they give you enough to calculate it: rough demo size and unique views.
- cm2012 8y ago
  It's even simpler than that. At the most basic, just count how many people convert on your site that entered the site with FB as the referrer.