I really do think the way ads are presented and how they are embedded matters. E.g., a static banner, embedded statically server-side without tracking and targe

I really do think the way ads are presented and how they are embedded matters. E.g., a static banner, embedded statically server-side without tracking and targeting, respectfully sitting besides the content may be not offensive to anyone. We may even appreciate that the advertiser is supporting the content we like, a positive image transfer besides the needs of last week's shopping list (of which we're kept reminded just too often by common advertising practice). On the other hand, what we mostly see, is advertising going off-the-rails, competing with the content (reading a news site is often some of a glimpse of war of its own today, at least visually), aggressive tracking and targeting, in combination fostering the feeling that the ad-networks and by this also the hosting site are actively working against you, providing the content just as a pretext for exploitation. Something has gone terribly wrong. (I've actually not bought products, I would have bought else, because of advertising practices.) Edit: As an ethical workaround, I find myself increasingly opening a site in broser A without blocker and then copying the URL to another browser B with blocking, because I can't concentrate on the content anymore, or maybe switching to reader mode to consume the content. But, does presenting the ads to me make any sense at all? Most interestingly, this would result in inflated user statitistics. Maybe, we're seeing a combination of both?