> They still have to pay for CPC on Amazon, but it is much more effective at generating sales than AdWords or Facebook on a brand-owned site. amazon ad network

> They still have to pay for CPC on Amazon, but it is much more effective at generating sales than AdWords or Facebook on a brand-owned site. amazon ad network is useless if you are not selling trhu amanzon itself. unless you can compete on price, then since your ad will be show to someone who just bought a product in most of the case, maybe you can hope they will cancel the amazon order and buy on your d2c site.