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I've yet to see any stats from companies I work with that are heavily invested in Facebook who aren't just lying to themselves in meetings. The stats seem susp

I've yet to see any stats from companies I work with that are heavily invested in Facebook who aren't just lying to themselves in meetings. The stats seem suspiciously off and their media content get almost zero interaction despite millions of followers. Which seems normal these days as Facebook and Twitter attempt to stay relevant. But if all your chips are in Facebook, you've built a pretty weak business model. It's been about 2 years since I've been on Facebook, and I didn't even know about the outage until I went to a meeting with a client and they were all freaking out.

duxup 8y ago
I don't know if anyone still plays games on there, that seemed to be a fairly legitimate Facebook only model if only as sort of a quick mercenary kinda thing where you could conceivably get in, get your money, and after that if you can't expand beyond that... well you maybe made some money or you didn't and you roll on. But beyond that I'd hate to have a huge investment in office space, real estate, inventory and only be hanging on by Facebook. That's a recipe for disaster.
- buboard 8y ago
  a subset of their users still does, but facebook is heavily limiting the communication channels of users and the feed is so random as to be almost unusable for gaming purposes.
  - duxup 8y ago
    Yeah I hand't heard much about it so I assumed that area kinda died. It had a short time in the sun.
cm2012 8y ago
The majority of marketing/ad teams nowadays are performance based. It is trivial to see what your approximate ROI is for FB ad spend. Source: I have been part of marketing teams at many venture backed and public companies and seen the data myself.
- rightbyte 8y ago
  Do FB give you data for the controll group, target demographic FB users that did not see the add? Ie. whats the difference in ROI for 0$ and $$$?
  - smelendez 8y ago
    I believe they give you enough to calculate it: rough demo size and unique views.
  - cm2012 8y ago
    It's even simpler than that. At the most basic, just count how many people convert on your site that entered the site with FB as the referrer.
nscalf 8y ago
I used to work an ad tech startup (we ran ads on Facebook, Google, etc.) and we could easily track conversions led through our ads on Facebook. Websites install a "Facebook Pixel" which helps track users through ads and sites, and there is a lot of tracking data from Facebook through to a conversion, whatever you define that as. This was roughly 2 years ago, but we had extreme clarity to how well ads were doing and how much it cost to get a conversion of someone by an ad. This could be defined as someone buying something, so you could get "it cost $x to earn $y" pretty readily.

duxup 8y ago

I don't know if anyone still plays games on there, that seemed to be a fairly legitimate Facebook only model if only as sort of a quick mercenary kinda thing where you could conceivably get in, get your money, and after that if you can't expand beyond that... well you maybe made some money or you didn't and you roll on. But beyond that I'd hate to have a huge investment in office space, real estate, inventory and only be hanging on by Facebook. That's a recipe for disaster.

buboard 8y ago
a subset of their users still does, but facebook is heavily limiting the communication channels of users and the feed is so random as to be almost unusable for gaming purposes.
- duxup 8y ago
  Yeah I hand't heard much about it so I assumed that area kinda died. It had a short time in the sun.

cm2012 8y ago

The majority of marketing/ad teams nowadays are performance based. It is trivial to see what your approximate ROI is for FB ad spend. Source: I have been part of marketing teams at many venture backed and public companies and seen the data myself.

rightbyte 8y ago
Do FB give you data for the controll group, target demographic FB users that did not see the add? Ie. whats the difference in ROI for 0$ and $$$?
- smelendez 8y ago
  I believe they give you enough to calculate it: rough demo size and unique views.
- cm2012 8y ago
  It's even simpler than that. At the most basic, just count how many people convert on your site that entered the site with FB as the referrer.

nscalf 8y ago

I used to work an ad tech startup (we ran ads on Facebook, Google, etc.) and we could easily track conversions led through our ads on Facebook. Websites install a "Facebook Pixel" which helps track users through ads and sites, and there is a lot of tracking data from Facebook through to a conversion, whatever you define that as. This was roughly 2 years ago, but we had extreme clarity to how well ads were doing and how much it cost to get a conversion of someone by an ad. This could be defined as someone buying something, so you could get "it cost $x to earn $y" pretty readily.