I worked in a startup that made HR and recruitment software as SaaS. We really had to prove that our product really was on par or better than what people alread

I worked in a startup that made HR and recruitment software as SaaS. We really had to prove that our product really was on par or better than what people already had, sometimes going through great lengths offering 6months free trial periods, rushing new features just to keep one customer etc. It was hell, but in the end it turned out okay when we got some brand names and government contracts. The product price was based on amount of users, jobpostings etc and was free for the absolute lowest tier.