All very true. Also a very good, practical and easy read: "The 22 Immutable Laws of Branding" http://www.amazon.com/gp/product/0060007737/ http://www.amazon.c

All very true. Also a very good, practical and easy read: "The 22 Immutable Laws of Branding" http://www.amazon.com/gp/product/0060007737/ http://www.amazon.com/gp/product/0060007737/