I've found the documentation here to be very comprehensive if you want to start learning why/what/how: https://github.com/snowplow/snowplow/wiki/javascript-tra

I've found the documentation here to be very comprehensive if you want to start learning why/what/how: https://github.com/snowplow/snowplow/wiki/javascript-tracker https://github.com/snowplow/snowplow/wiki/javascript-tracker https://github.com/snowplow/snowplow/wiki/canonical-event-model https://github.com/snowplow/snowplow/wiki/canonical-event-mo... https://developer.matomo.org/api-reference/tracking-api https://developer.matomo.org/api-reference/tracking-api