Some studies you may separately find interesting in connection to this, - https://www.kellogg.northwestern.edu/faculty/gordon_b/files/fb_comparison.pdf https:/

Some studies you may separately find interesting in connection to this, - https://www.kellogg.northwestern.edu/faculty/gordon_b/files/fb_comparison.pdf https://www.kellogg.northwestern.edu/faculty/gordon_b/files/... - https://marketing.wharton.upenn.edu/wp-content/uploads/2017/08/Johnson-Garrett-PAPER-VERSION-2.pdf https://marketing.wharton.upenn.edu/wp-content/uploads/2017/... - https://academic.oup.com/qje/article-abstract/130/4/1941/1914592?redirectedFrom=PDF https://academic.oup.com/qje/article-abstract/130/4/1941/191...