3 ms·
'Revenue'!='users'. EDIT: and 10% is, while important, a pretty subtle difference compared to the enormous variability of traffic. Traffic is a time-series whic
by gwern 8y ago
'Revenue'!='users'. EDIT: and 10% is, while important, a pretty subtle difference compared to the enormous variability of traffic. Traffic is a time-series which drifts and has many potentially large jumps. If you removed ads only once, how would you ever notice? The effect is very noticeable if you look at samples with _n_ in the millions, or if you remove/add scores of times and model it statistically, though.
- kelnos 8y agoA very good point -- if you don't have other sources of revenue aside from ads, and can't run the site/game/whatever without that, 10% of your users gone might be a perfectly reasonable trade off for the ad revenue that keeps the site running. I think you mention later in the Twitter thread that Patreon has given you much more recurring revenue than ads? I wish operators would spend the time to look at the effectiveness of ad alternatives as you've done.