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The Irrefutable Laws of Marketing
- cloudbrain 16y agoAll very true. Also a very good, practical and easy read: "The 22 Immutable Laws of Branding" http://www.amazon.com/gp/product/0060007737/ http://www.amazon.com/gp/product/0060007737/
- brc 16y agoI should probably print these out and stick them to the wall.
- deleted 16y ago[deleted]
- vixen99 16y agoBut first change 'effect' to 'affect'.
- JonathanFields 16y agoI'd add - The best marketing is baked into the product, not bolted on later.
- Andrew_Quentin 16y agoI am not sure I agree that people are persuaded by Ethos most rather than logos. What is the evidence you stated to be overwhelming?