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but can you rephrase that in terms of revenue? and tbh 10% is right about the amount of pain you 'd expect to inflict to monetize your traffic.
by buboard 8y ago
but can you rephrase that in terms of revenue? and tbh 10% is right about the amount of pain you 'd expect to inflict to monetize your traffic.
- gwern 8y agoNo, because that will depend on the purpose of a site, what alternative revenue streams there, the site owners' utility preferences between traffic and revenue, what sort of ads there are, what sort of clickthrough rate they have, what the advertising rate is, and so on. At best, you can make a directional generalization: given that people systematically appear to underestimate the effects of ads (they just don't know), there is probably a large but unknown number of people who have overshot the optimal number of ads by an unknown amount, which will be different for each person. In contrast, the binary variable ads/no-ads appears to have a (surprisingly) consistent effect on general metrics of users/usage, as measured by 5 very different large-scale studies.