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Also, at the risk of stating the obvious: clicking on the ads takes you off the site in question. Some of the people who would have been clicking around your si
by eli 8y ago
Also, at the risk of stating the obvious: clicking on the ads takes you off the site in question. Some of the people who would have been clicking around your site more are now at someone else's site.
- lapnitnelav 8y agoClick rates (CTR) are usually quite low, if you get 2% you can open the champagne. Or at the very least, keep it at the ready and look at your conversion rate.
- Semaphor 8y agoWhat? Ads open in new tabs.
- benj111 8y agoWouldn't it depend on the default behaviour of your browser?
- nitrogen 8y agoNot if they use target=_blank or use JS to open a new window/tab
- code_duck 8y agoThe focus changes to that tab, typically. It’s not a big difference hitting a back button or closing a tab/window, is it? Some users are confused by this, being less familiar with the browser interface, and the effect of interruption is the same.
- Semaphor 8y agoI guess that's a possibility, I'm not good at thinking like non-technical users.