In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing. https://99percentinvisible.org/episode/the-soho-effect/

In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing. https://99percentinvisible.org/episode/the-soho-effect/ https://99percentinvisible.org/episode/the-soho-effect/