I've always thought "Yahoo" was pretty bad. After all, the word traditionally means some uncivilized hooligan. But look where they are, now. In any case, I thi

I've always thought "Yahoo" was pretty bad. After all, the word traditionally means some uncivilized hooligan. But look where they are, now. In any case, I think it's not so much that the name matters, but if you have a good product that people hear about frequently, the name simply becomes a few phonemes associated with that company and loses all other meaning. That's why my friends Kimmo, America, and Pooja used to have names that sounded ridiculous to me, but now the names almost seem natural as labels.