You might enjoy this article about "the Keurig model" for hardware startups [1]. I'd be surprised if Blue Bottle isn't tinkering with their own less wasteful ve

You might enjoy this article about "the Keurig model" for hardware startups [1]. I'd be surprised if Blue Bottle isn't tinkering with their own less wasteful version of a Nespresso. They have the perfect branding and reputation already for this kind of thing. [1] https://medium.com/@BenEinstein/keurig-accidentally-created-the-perfect-business-model-for-hardware-startups-18e9c3b4e796 https://medium.com/@BenEinstein/keurig-accidentally-created-...