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A Real Demographics Ad Network quantcast? And since its inference, not regdata based, we can offer significantly more reach than eg blue kai or excelate NB:
by earl 16y ago
A Real Demographics Ad Network
quantcast? And since its inference, not regdata based, we can offer significantly more reach than eg blue kai or excelate
NB: for jackasses -- all opinions are my own. My opinions are not endorsed or authorized by my employers: past, present, or future.
edit: also, small site owners should get themselves into a realtime exchange so their inventory is available for purchase, assuming that nothing else monetizes better
- DJN 16y agoI didn't know Quantcast operated an ad network. Interesting. In quantitative terms, how accurate is your inference based data? On a different note, I have mixed feelings about exchanges cus I feel they overly commoditize inventory. Whilst that may be okay for large sites, it's disastrous for small sites. IMHO, the better strategy is to either join a vertical ad network or sell directly to niche advertisers.
- earl 16y agoHey DJN (Niyi?) -- if you're reading this, please email me, and consider putting your email in your profile.