3 ms·
It was a near perfect experiment. She raised the price from $0 vs $12 to $0-plus-time-spent-finding-real-copy vs $12 and instantly saw the supply/demand curve m
by noonespecial 8y ago
It was a near perfect experiment. She raised the price from $0 vs $12 to $0-plus-time-spent-finding-real-copy vs $12 and instantly saw the supply/demand curve move as it should.
We should absolutely expect any move off the $12 to cause a similar response. There is almost certainly a maximized price/units point on that curve somewhere below the $12... King's to the publisher brave enough to look for it first.
(It should be noted that its not just $12 right now either, its $12-plus-the-hassle-the-DRM-puts-you-thru).
- mirimir 8y agoRight. And it's also worth noting her comment that those increased sales helped her sell another series to the publisher. And for what it's worth, this is basically how the music industry beat piracy.
- dublinben 8y agoThe music industry "beat" piracy by providing a better, more convenient experience at a low monthly fee. The publishing industry hasn't come close to this. In fact, they're most well-known for an illegal price fixing scheme.[0] [0] https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court https://www.theguardian.com/technology/2016/mar/07/apple-450...
- mirimir 8y agoSorry to be unclear. I meant just that.
- 0xADEADBEE 8y agoI'm not sure this is accurate - I used to download music and can count on one hand how many times I procured a deliberately bad file. Spotify represents a reasonably priced and convenient service that has the music I want. I did recently bin my Spotify subscription owing to privacy concerns but have returned - it's a pain to build up a library and then put it somewhere accessible (sometimes offline in an era of devices that aren't as big as the iPod I used to have) and I was optimistic to think that the value-add would be trivially replicatable. The weekly playlists are excellent too, so currently I'm prepared to pay a monthly convenience fee. If that changed too dramatically, I'd probably move back to piracy. Netflix is a good example of faltering here where Spotify succeeded - I know 99% of the time that the media I want to watch isn't available on their platform whereas that's an almost non-event with the latter. Convenience is something people will almost always pay for.
- mirimir 8y agoYeah, I was unclear. I was referring to lowering prices, not introducing bad copies.