>>Ironically, the whole point of having individual deals rather than an API open to everyone seems to have been ensuring the companies didn't do anything dodgy

>>Ironically, the whole point of having individual deals rather than an API open to everyone seems to have been ensuring the companies didn't do anything dodgy with people's data. They were not charged for special API access? Still, FB might have used this as a negotiating tool as they dealt with Apple, Microsoft etc etc