It is a performance, definitely. But that is what the Starbucks coffee experience is. It is a performance. That is why those machines look nice, they make a

It is a performance, definitely. But that is what the Starbucks coffee experience is. It is a performance. That is why those machines look nice, they make a lot of sounds, and they use a lot of different equipment. That is their differentiator. There is tons of ways they could have automated that but they haven't because they need that performance, it is partially what you are paying for. If you disagree, you are misunderstanding the reason Starbucks had succeeded.