Even if VR was alive beyond all expectations, why would Google have an in-house studio? It just does not seem to be a good fit long term, no matter how you twis

Even if VR was alive beyond all expectations, why would Google have an in-house studio? It just does not seem to be a good fit long term, no matter how you twist it. I can see how Google might want to have some content creation in house to kickstart platform/technology projects, but it would not be intended as a permanent institution no matter the outcome.