marketing matters. electric cars have been around for 100 years, but they weren't getting any measurable adoption until Tesla came around and made them seem co

marketing matters. electric cars have been around for 100 years, but they weren't getting any measurable adoption until Tesla came around and made them seem cool. I don't like a lot about Tesla or Musk, I'm not sure they have what it takes to mature, but you can't dismiss the effect their shenanigans have had on the industry.