but it also "makes sense" to patronize small and local businesses over large businesses if you care about anything (any other axis) other than just price (a sin

but it also "makes sense" to patronize small and local businesses over large businesses if you care about anything (any other axis) other than just price (a single axis). your argument is a form of reductio ad absurdum because you're saying your preferred option (buy from large corps) is the only smart and practical choice (so why consider anything else?). but people (like me) choose differently all the time. with that said, yes, people do take that shortcut (limit choice to large corps) because it's less cognitive load in a world overloaded with moneyed, attention-seeking (self-)promotion, but that certainly doesn't mean it's the best or only choice given the plethora of considerations.