The author perhaps, should have lead with (paraphrased) "Warren raised this as a discussion, and that is a good thing." He wrote that towards the end. However,

The author perhaps, should have lead with (paraphrased) "Warren raised this as a discussion, and that is a good thing." He wrote that towards the end. However, according to (what I understand) as the author's frame, there is a fundamental misunderstanding of how the tech companies gained power and market dominance. The nitty gritty details about Bing and Google was meant to demonstrate that. Also keep in mind: this author has been writing a blog related to Aggregation Theory for a long time. Years before Warren had raised this issue to the nation. He had analyzed each of the FAANG companies, including Amazon, in depth. Many of his readers would already be familiar with Aggregation Theory. The key insight here is that the FAANG companies are not like the monopolies of the old. These are probably a better introduction: https://stratechery.com/2016/the-amazon-tax/ https://stratechery.com/2016/the-amazon-tax/ https://stratechery.com/2017/amazons-new-customer/ https://stratechery.com/2017/amazons-new-customer/