A byproduct of the maximum alleviation of scarcity is that there is no more economic rent for firms. This means that web/software entrepreneurs in general woul

A byproduct of the maximum alleviation of scarcity is that there is no more economic rent for firms. This means that web/software entrepreneurs in general wouldn't be making huge money, they'd only be making enough to cover their opportunity cost of their next best alternative. In this scenario, people would be motivated to do it because it's either the only thing they know how to do, or their true passion and more important to them than anything else. Either way, while the consumer wins, the entrepreneur loses in terms of cash (but maybe not in terms of personal fulfilment).