When I see DSP, I think Digital Signal Processing. You've formed an opinion about this article, as a mere programmer without the faculties to evaluate this mat

When I see DSP, I think Digital Signal Processing. You've formed an opinion about this article, as a mere programmer without the faculties to evaluate this material, would you kindly explain what they're misunderstanding about demand side platforms? Edit: In future, if you're going express strong objections to the veracity of an article that you are taking the time to post it would be appreciated if it could be accompanied with your rationale. Absent that, there is no apparent reason for you to be sharing inaccurate/false information with us, and are in fact wasting our time. Flagged until I get an answer. Thank you for your consideration.