I had a similar experience at Amazon.com. I was at an internal conference brainstorming "the next big thing" at Amazon. Google's perks were brought up constantl

I had a similar experience at Amazon.com. I was at an internal conference brainstorming "the next big thing" at Amazon. Google's perks were brought up constantly as needed for retaining employees. Jeff Bezos responded that the reason Google got so much attention and talent was not because of the perks, it was because they were the "Agenda Setters" of the day, and Agenda Setters come and go.