4 ms·
After reading the article I'm unclear about how the ads are served: "He says his company also has been placing ads on various websites to test the ad-placement
by agl 16y ago
After reading the article I'm unclear about how the ads are served:
"He says his company also has been placing ads on various websites to test the ad-placement technology and build up a base of advertisers, which now number about 100,000."
Does this mean that they're manipulating the HTML of the site to inject ads, or that they're purchasing spots via an ad network and somehow manipulating those, specific, requests?
- nobody_nowhere 16y agoNo need -- they can target individual users already via realtime ad exchanges, like Google AdX. If they're inspecting packets, they can match users to the exchanges' cookies and bid on them.