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Latter being subsidized? I think the confusion is just that Medium pivoted so many times. So they subsidized pubs like Matter and then walked away from that. T
by tonystubblebine 8y ago
Latter being subsidized? I think the confusion is just that Medium pivoted so many times.
So they subsidized pubs like Matter and then walked away from that. That happened before they had a paywall.
And now they're paying pubs like Better Humans. It sort of feels like being subsidized because they're willing to pay up front based on what they think you'll grow to. But it's really ends up being a partnership where they are cutting you in on their revenue (the expectation is that both sides will make a profit).
They're just not very far along on understanding this partner pubs model.
But I think you'll be seeing a lot more of it. And part of making the switch is not having low quality publications stealing eyeballs from their higher quality pubs.
- smooke 8y agoIt's great to hear that Medium deemed some publications worth dumping money into - more funded media outlets is awesome! This isn't a zero sum game. But any publication with one paying customer is taking on TREMENDOUS risk. The reality is the community and not the wealthy should determine what media exists. Medium killed the ability for publications to have their readers pay to subscribe to them https://www.cjr.org/business_of_news/medium-publication.php https://www.cjr.org/business_of_news/medium-publication.php and killed the ability for publications to run sponsorship (while continuing to run pop up ads on content they didn't own). It was an interesting tradeoff but I am done with it.