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That's what I thought initially. But what if the client won't buy the basic option because it dosen't fit his needs, and can't afford the normal one? If the cus
by bobo82 16y ago
That's what I thought initially. But what if the client won't buy the basic option because it dosen't fit his needs, and can't afford the normal one? If the customer starts looking around for another service that offer a better aligned feature-price point, I might lose a conversion.
I'm not sold yet.
- rubinelli 16y agoIf you are in the "but what if..." phase then you already know the answer. Something like AWS's a la carte pricing may appeal to us geeks, but for most people, three buckets just converts best. Relevant link: http://www.michaelmcderment.com/2006/01/19/pricing-web-services-step-1-three-buckets/ http://www.michaelmcderment.com/2006/01/19/pricing-web-servi... Make sure you are capturing emails so you can follow up and tweak your offerings as necessary. If your prospects decide your product doesn't fit their needs, they will let you know.