I'd start by taking the advertising banner off of your homepage. You'll spend much of your time trying to get visitors to your site, why give them a reason to l

I'd start by taking the advertising banner off of your homepage. You'll spend much of your time trying to get visitors to your site, why give them a reason to leave. I doubt it will generate much income for you and will likely cost you in the long run. One feature that I don't think Pingdom offers (which monitoring software like Nagios has) is alert escalation. (ex. After 5 consecutive timeouts, alert the IT Manager, after 20 alert the CEO). I think there is some value there.