These kind of 'freakouts' are just the information asymmetry between sellers and buyers being reduced. The buyers very reasonably assumed they all got the same

These kind of 'freakouts' are just the information asymmetry between sellers and buyers being reduced. The buyers very reasonably assumed they all got the same price, and they're upset that this turned out to be false. They're probably instinctively aware that, if they allow too much of this price discrimination to creep in, they'll be poor no matter how much money they make, as the prices they're charged will adjust accordingly.