Agreed. It would be interesting to also see 'average characters per word', to see whether this has DECREASED as the number of words has increased - almost a 'du

Agreed. It would be interesting to also see 'average characters per word', to see whether this has DECREASED as the number of words has increased - almost a 'dumbing down', so that the title can still fit into the 66-70 character Google limit (before it cuts-off the result title in the search results pages).