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Phrasing comes into play here. Instead of: > "Hey, 3 months ago you asked for the forecast according to the ECMWF weather model, and I couldn't answer you. But

Phrasing comes into play here. Instead of: > "Hey, 3 months ago you asked for the forecast according to the ECMWF weather model, and I couldn't answer you. But now I can, so go ahead and try!". What might work more effectively is "We've been improving our weather forecasting and you can now get the forecast in your area according to a range of new models, including the often requested ECMWF weather model! Give it a try now!"

mikepurvis 8y ago
This attempt to obscure the fact that it's actually super-targeted can also backfire too, though. It wouldn't take too many of them for a savvy user to be like... now wait a minute. Thinking back to this classic where Target figures out the trick to not creeping out someone they suspect may be pregnant is to shuffle the maternity coupons in with a bunch of other random stuff: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...
- robocat 8y ago
  Relevant quotes: What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance. “If we send someone a catalog and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable,” [snip] So Target got sneakier about sending the coupons. The company can create personalized booklets; [snip] “Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance. And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
  - noir_lord 8y ago
    > As long as we don't spoil her it works. Sounds much closer to hunting, literally targeted marketing.

mikepurvis 8y ago

This attempt to obscure the fact that it's actually super-targeted can also backfire too, though. It wouldn't take too many of them for a savvy user to be like... now wait a minute. Thinking back to this classic where Target figures out the trick to not creeping out someone they suspect may be pregnant is to shuffle the maternity coupons in with a bunch of other random stuff: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...

robocat 8y ago
Relevant quotes: What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance. “If we send someone a catalog and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable,” [snip] So Target got sneakier about sending the coupons. The company can create personalized booklets; [snip] “Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance. And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
- noir_lord 8y ago
  > As long as we don't spoil her it works. Sounds much closer to hunting, literally targeted marketing.