So you think it should be illegal for Walmart, Kroger, Walgreens and Costco to allow a company to rent shelf space, and allow that other company to keep the cap

So you think it should be illegal for Walmart, Kroger, Walgreens and Costco to allow a company to rent shelf space, and allow that other company to keep the capital on its books until its sold, and to allow the retailer to act as a payment processor? Whos books the capital sits on while its in a warehouse is absolutely the most arbitrary distinction in all of this. Amazon provides warehouse space, and the product provider takes the risk of unsold product. Its a fair trade that allows exposure companies wouldnt otherwise get, unless they convinced amazon to BUY their stock. If anything is anti competitive, its walmart/apple etc forcing companies to drastically ramp up production, and then leaving them high and dry unless they accept low ball offers. It's exactly what Apple did to GT Advanced Technologies (forced a furnace company to turn into a manufacturing company, a deal they "couldnt refuse", and when they backed out / failed to deliver the company ended up ~90% smaller.)