Nah, you pay with your eyeballs on the ads. The data just helps choose the ad, and doesn't need to be terribly accurate. So no, your data isn't really worth muc

Nah, you pay with your eyeballs on the ads. The data just helps choose the ad, and doesn't need to be terribly accurate. So no, your data isn't really worth much: it's the aggregates that you've done a tiny tiny part in building that's worth a lot.