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I would say the tiered pricing is the best. The other method may lead to confusion and lost conversions. Customers want simple, and tiered is simple. They know
by jeffmould 16y ago
I would say the tiered pricing is the best. The other method may lead to confusion and lost conversions. Customers want simple, and tiered is simple. They know exactly what they are getting and how much they are paying right up there.
- bobo82 16y agoThat's what I thought initially. But what if the client won't buy the basic option because it dosen't fit his needs, and can't afford the normal one? If the customer starts looking around for another service that offer a better aligned feature-price point, I might lose a conversion. I'm not sold yet.
- rubinelli 16y agoIf you are in the "but what if..." phase then you already know the answer. Something like AWS's a la carte pricing may appeal to us geeks, but for most people, three buckets just converts best. Relevant link: http://www.michaelmcderment.com/2006/01/19/pricing-web-services-step-1-three-buckets/ http://www.michaelmcderment.com/2006/01/19/pricing-web-servi... Make sure you are capturing emails so you can follow up and tweak your offerings as necessary. If your prospects decide your product doesn't fit their needs, they will let you know.