I'm a pretty avid tiktok user as I like to keep up with what the youth are into. It has a great video editor and allows its users to create some really interes

I'm a pretty avid tiktok user as I like to keep up with what the youth are into. It has a great video editor and allows its users to create some really interesting content. I CONSTANTLY have tiktok sound samples stuck in my head all day long. The issues where it hurts is INSANE data usage and the fact that you basically need headphones to use it. Audio is so important to the experience and coupled with the data usage, it is hard to get lost in the app when not in private/wifi. Even with those 2 restrictions, it gets more eye time from me than instagram/snap chat and facebook combined. It does tend to track to a younger age group, but many of those users were on the app when it was still musically, showing some real power to keep a userbase year over year. And then you have a ton of users who came to it once vine collapsed. It is the only social media app that I use where I don't know anyone IRL that I follow. I think that is a big distinction from all the other big players.