People aren't saying that you can't do any marketing without Facebook, but if Facebook is letting others use their targeted advertising and not you, they've jus

People aren't saying that you can't do any marketing without Facebook, but if Facebook is letting others use their targeted advertising and not you, they've just increased your advertising costs by thousands of percent, giving Facebook the ability to selectively grant massive advantages to specific groups. That's the problem here, yes, there are still mail based catalogue companies, but if you're not online, you're at a massive disadvantage.